
Andrew Meltzer came by Matt’s Big Breakfast and handed me an envelope. In it was a letter of gratitude, a pin with a 3 on it, and a voucher worth $20 toward a meal at any SSP America restaurant at the airport. (There are over a dozen, and soon there will be many more.)
As far as I know, Andrew is unaware of my artwork and poetry. He is acutely aware, though, of how Matt’s Big Breakfast is performing, and what I and everyone else are up to, because SSP runs all kinds of data on their establishments. They also have video cameras here, there and everywhere.
And I’m aware of them, and of Andrew, watching. And that is liberating. It makes a workday rather like a video game. Get people seated, see to it that they are glad to be there, keep it flowing, let the diners know that we are grateful that they chose us–this is the best of Capitalism, to be able to make an experience valuable, both for the bottom line and for the uplift and empowerment of the weary traveler. As Samuel L. Jackson put it so bluntly and with such panache, “You gotta put butts in the seats.” Matt’s reputation is so solid that airport volunteers, airline employees, and even TSA agents send diners our way, knowing that we are the real deal.
And my work at Matt’s not only funds my artist’s exploits, it also makes me a better artist and poet. The phrase “Work hard, then play hard” comes to mind, but it needs some tweaking to be a good fit. “Build cathedrals with gusto” is slightly better. Every day, working with solid, sincere effort at a host stand, then a drawing board, then the treasure-laden landscape of the English language, is another well-fired brick for the cathedral that is my artist’s life.




